I teach several subjects in various formats: full course, workshop, speech, one to one…
- Marketing
- Marketing basics
- Strategic marketing
- International marketing
- Customer centric marketing
- The CMO agenda (NEW)
- Zapketing: a whole new view on marketing thinking (NEW)
- Strategy
- Corporate strategy & corporate governance
- Creative strategies and new business models
- The CEO agenda (NEW)
- Specific
- Green marketing (NEW)
- Creative Marketing Strategies in the luxury sector
- New marketing challenges in the pharma/health care sector
FORMATS
- Full courses: 24 contact hours (8 sessions of 3 hours), cases & action learning
- Workshops: 12 contact hours (2 full days), pre-readings or pre-assignment, discussions on real participants cases
- Inspiration speeches: 2 hours
- Management retreats: 2 days with night over, work on company strategic issues, team work and team building activities
- One to one advising and coaching: per slots of 1 or 2 hours, with regular meetings off line or on line, on a period of 10 weeks