Course catalog

davidplas_00877

I teach several subjects  in various formats: full course, workshop, speech, one to one…

  1. Marketing
  • Marketing basics
  • Strategic marketing
  • International marketing
  • Customer centric marketing
  • The CMO agenda (NEW)
  • Zapketing: a whole new view on marketing thinking (NEW)
  1. Strategy
  • Corporate strategy & corporate governance
  • Creative strategies and new business models
  • The CEO agenda (NEW)
  1. Specific
  • Green marketing (NEW)
  • Creative Marketing Strategies in the luxury sector
  • New marketing challenges in the pharma/health care sector

FORMATS

  • Full courses: 24 contact hours (8 sessions of 3 hours), cases & action learning
  • Workshops: 12 contact hours (2 full days), pre-readings or pre-assignment, discussions on real participants cases
  • Inspiration speeches: 2 hours
  • Management retreats: 2 days with night over, work on company strategic issues, team work and team building activities
  • One to one advising and coaching: per slots of 1 or 2 hours, with regular meetings off line or on line, on a period of 10 weeks
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