Experiential marketing

Experiential marketing is not just a nice marketing gimmick. It should be strategic i.e. part of your value proposition ! Forget about the 4p’s ! We’re no more in the marketing of products, we’re in the marketing of experiences. Your customers should be the heroes of the stories you create for them.
Be inspired !

http://www.adweek.com/news/advertising-branding/5-experiential-marketing-activations-sxsw-you-need-see-170242

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