I’m not a fan of models but this one is great !

I’m not a fan of models ! Models are generally used to better conceptualize managers’ thinking but the fact is most people use models to oversimplify complex phenomenons.

However, there is one that I find most inspiring: the Brand Key Model set up by Unilever. To know more about it , have a look at an excellent website recently done by a group of my MBA students (Solvay Brussels School, Saigon):http://image-branding.wix.com/marketingessence.png



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