I found this interesting article on Euromonitor blog today. http://blog.euromonitor.com/2016/09/reconcile-conflicting-market-research-sources.html
It’s a good example of what “critical mind” means. I’m amazed at how easily my students can be lured by so called market reports they never check by themselves. I think most marketing professionals do the same. They see some data report or infography published on any website and take it as granted.
Read this article. it’s short, practical, to the point ! Thanks to
A lot of operators feed us with content today but careful about the content you read. It may be reliable, it may be shit !
Be inspired.
Jean-Pierre Baeyens 